What is Prêt-à-porter?

In the 1950s, the concept of prêt-à-porter apparel, also known as “ready to wear,” developed. Pierre Cardin, a French fashion designer, came up with the phrase with the objective of bringing fashion to a wider audience and making it more accessible to the general public.

Ready-to-wear clothing, in contrast to haute couture garments, which are fitted and more exclusive, is mass-produced, on a massive scale, and in sizes ranging from extra small to extra large in order to simplify production and save costs.

The fact that it is less expensive, however, does not imply that it is of poor quality in any way. Actuality, prêt-à-porter counts names like Chanel, Prada, and Gucci, amongst many other prominent brands.

Did you know this term?

Source: Backstory Contents

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